It’s not easy being green.

Yet, somehow, I think Alykhan Velshi gets along okay.

The self-styled social justice activist has made it his altruistic goal to ensure that every man, woman and child in the world is burning only the most sin-free petroleum.

Velshi has grabbed the banner of Ethical Oil, taking inspiration from the book of the same title written by tarsands troubadour Ezra Levant.

The 27 year-old former aide to Immigration Minister Jason Kenney is out to convince the country – and bien sur, the world – that the Albertan tarsands are the environmentally friendly and more socially responsible choice. If the oil revenue stays in the country, Velshi says, then it goes to support a healthy country based on women’s freedoms, gay rights, democracy, etc. But buying that oil from, say, Saudi Arabia is like subsidizing the burqa.

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Read the full story at Forget the Box.